2XTREME

Technine was one of the first companies to bring some style to the binding world. They began by only making bindings, but now they have grown to snowboards and outerwear. Technine was one of the first companies to produce a binding with a toe-cap. Since they began a big part of Technine has been team rider MFM. Marco has backed Technine since the very beginning. The bindings have continued to improve year after year. Not only do their snowboards feature some of the hottest graphics out there, but also have a great shape and are very fun to ride. Last but not least is their outerwear, each year they continue to produce some of the freshest outerwear on the market. Technine til' we die son.

Nomis is a relatively new company lead by relatively young people. However, if you were to look at the company’s product, team, advertising, and tradeshow presence it would be very tough to see the difference between Nomis, which officially started late in 2004, and a company that has been around for a decade. Nomis is also unique in that the company produces lifestyle clothing and technical outerwear for snowboarders, when usual entry into the snowboard market starts with hardgoods, or an accessory driven line. Nomis is simply street and outerwear, and it’s working. Nomis is growing. This success is not just from putting a name on apparel, putting together a team, and selling it. There’s more to it!!

Celsius has been making a stylish, comfortable, good quality snowboard boot for four years now. At 2xtreme we are constantly hearing rave reviews from many of our Team riders and also Jon Kooley and Jordan Mendanhall who ride for Celsius. These guys back this brand 100% and so do we! Simple, yet oh so hot! For that rider who seeks quality, comfort and doesn't want to break the bank. We've taken a different approach to the way boots are made by introducing our all-new cut-and-buff outsole, which lowers your center of gravity and increases board feel. Give it a skate shoe feel and wrap it up with our inFusion 1 liner and you've got the same comfort and performance of any boot in the line. Lace 'em up and enjoy!

Well, one has to wonder how a brand starts, and what it takes to make that entity work and keep going. Matt and Danny Kass’ Grenade Gloves started off with a couple stencils and lots of attitude, and quickly turned into a movement in that sleepy little Mammoth town. Before long, it reached all corners of the nation, and now, worldwide. Kids can smell “authentic” from a mile away. Thank god for that. These shits were offering the riders products that weren’t part of some Ivy League business plan. It was about being young and having fun and doin’ what you want and making things for yerself and yer friends and not giving a fuck. Bravo! These kids lit a fire under the ass of snowboarding, that still burns strong today. Viva La Grenade!

Riders today demand more out of their outerwear than ever before. Features that used to be considered top end are now found on even the most basic pieces from most brands. Why is Sound different? It`s simple : EXPERIENCE + KNOWLEDGE + ABILITY = BETTER!
No other rider in the world has a more diverse riding background or more experience than Marc Frank. While there are tons of guys that kill it in one type or another, Marc can ride anything, and he can do it with an effortless style that cant be duplicated. Match this with a design/development foundation that he`s worked with for the entire span of his career and you have a combination that no other brand can touch. You`ll find the proof in Sound!